Indonesia is undoubtedly one of the most attractive markets in Southeast Asia. With a population of over 250 million – the largest in the region and the fourth largest in the world, after China, India, and the US – who wouldn’t keep an eye on this market?
So let’s focus on how Indonesia has fared in web and mobile, two key things that matter to tech giants and startups doing business in this country.
According to We Are Social’s compendium of world digital stats, Indonesia now has 88.1 million active internet users, up 15 percent over the past 12 months.
Its mobile market has exploded over the past couple of years. SIM subscriptions in Indonesia stand at 326.3 million, way more than its population. This means each mobile phone user owns an average of two SIM cards. 85 percent of the population own mobile phones, while 43 percent carry smartphones.
Subsequently, most of Indonesia now access the internet using their mobile devices, with mobile accounting for 70 percent of web page views versus 28 percent for laptops and desktops. The share of mobile devices went up 41 percent, which was the same amount of decline for laptops and desktops.
Indonesia is truly a mobile-first country, with a lot of people there getting their first taste of the internet via mobile devices.
BBM is king!
In terms of social media, there’s room for growth in Indonesia, with only 30 percent of the population considered active social media users.
Indonesians are still in love with Blackberry’s BBM as it tops the list of active social platforms, besting behemoths like Facebook and Google. BBM is not only cheaper than traditional text messaging, it also allows Indonesians to engage in ecommerce on a large scale.
Indonesian e-commerce is one of the most talked about in Southeast Asia’s startup world. Big names like Lippo Group, Rocket Internet, and homegrown startup Tokopedia are competing for a slice of the pie. However, online sales still only account for less than one percent of the nation’s entire retail sector. So that means we’ll see more growth in this space and perhaps consolidation over the next decade.
For the full infographic, including some stats on social media its usage, see the slideshow below.
*abstracted from techniasia & we are social